PLINIO BUZATO
PERFORMANCE MARKETING
ABOUT
Plinio, born and raised in Brazil, has been fascinated with communication from a young age. He won a design contest in his hometown and earned a one-year internship with one of the best-regarded local advertising agencies. Later, he attained a bachelor's degree in Marketing & Advertising. Seeking personal and professional growth, he moved to New York to explore a new culture and learn English. Driven and goal-oriented, Plinio expanded his understanding of mass communication by completing an associate degree in Filmmaking and a bachelor's degree in Corporate Communications with a minor in Graphic Design. During the latter, he also spent a semester in Paris at Dauphine University.
Since 2019, Plinio has been living in Toronto and is keen to take on new challenges. He is adaptable and a lifelong learner, a self-motivated jack-of-all-trades who thrives in workplaces that nurture innovative thinking. He can help take your digital marketing efforts to the next level. He is available to speak with you anytime to learn more about the role and is looking forward to hearing about exciting new opportunities, should you consider him for the job.
PORTFOLIO | BRANDING & PRINT
PORTFOLIO | VIDEO & ANIMATION
SKILLS & EXPERTISE | WHAT I BRING TO THE TABLE
Professional
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Marketing Strategy
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Project Management
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Social Media Strategy
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Online Advertising
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PPC Campaign
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Search Engine Optimization
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Lead Generation & Nurturing
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Brand awareness and demand generation
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Email Marketing
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Event Planning
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Web & Print Design/Production
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Video Production
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Team Building & Leadership
Proficiencies​​
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Management Tools: G Suite, Asana, Slack, MS Suite, Smartsheet
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Measurement: Google Data Studio
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CRM/MAS: SalesForce, Zoho, Marketo, SharpSpring, MailChimp
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Social Media Tools: Hootsuite, Social Pilot
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Design: Photoshop, InDesign, Illustrator, Canva, CorelDRAW
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Video: Premiere, FinalCut Pro
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Animation/3D: After Effects, Maya, Blender
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Website: WordPress, Wix, Shopify, HubSpot, HotJar
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Coding: Basic CSS and HTML
Languages
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Fluent in Portuguese & English
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Proficient in Spanish & French
EDUCATION | WHAT I'VE LEARNED
B.A. Corporate Communications, 2018
Baruch College/CUNY
New York, U.S.​
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Minor in International Business & Graphic Design
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Baruch Student Abroad - Université Paris Dauphine
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GPA 3.6/4.0
A.S. Digital Filmmaking, 2014
Westchester Community College/SUNY
New York, U.S.
- Graduated with Honors
- GPA 4.0/4.0
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Receiver of the Katie Casey Memorial Scholarship
B.A. Advertising, 2010
Anhanguera University
Sao Paulo, Brazil
Relevant Extracurricular Activities
- Chair of Marketing - Baruch Undergraduate Student Government (1 year)
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VP of Academic Affairs of Baruch Undergraduate Student Government (1 year)
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Selected for T.E.A.M Baruch Student Leadership Development Program
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Freshman & Transfer Student Seminar Peer Mentor at Baruch (3 semesters)
EXPERIENCE | WHERE I'VE WORKED
Mar 2022 - Present
Senior Marketing Manager
PAYARC, Toronto, ON
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May 2021 – Mar 2022
Digital Marketing & Demand Generation Manager
EF Educational Tours, Toronto, ON
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Sep 2020 – May 2021
Marketing & Events Manager
Vizetto, Toronto, ON
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Oct 2017 – Feb 2019
Marketing Specialist
GCM Homes, Hoboken, NJ
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Nov 2017 – Jan 2019
Graphic Designer (Freelancer)
United Nations Global Compact, New York, NY
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Jan 2015 – Jan 2016
Marketing Coordinator & Clubs Liaison
Westchester Community College, Valhalla, NY
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Jul 2007 – Apr 2011
Graphic Designer & Marketing Assistant
Embraer, São Paulo, Brazil
